City-dwelling call-boy Alfredo (Peter Hamm) travels to the Bavarian countryside to take a break from his jarring job. But while trying to give his "moneymaker" some peace and quietness, he notices that most (female) tourists... come to Sepps (Peter Steiner) hotel "The Wild Boar" in order to be 'serviced' by Sepp and the other sturdy village-studs. Seeing a business opportunity, Alfredo calls upon his partner-in-crime Tonio (Rinaldo Talamonti) and join Sepps competition at the hotel "The Tired Ox" (due to tourist-influx recently re-christened "The Fiery Bull"). While Afredo has to get to grips with his "battle-fatigue", leaving most of the work to Tonio, there are continuous fierce battles between the rivaling hotel-entrepreneurs.